For Chief Stakeholder Relations Officers (CSRO) to:

• Fully understand how organisational strategy, corporate stakeholder relations and integrated reporting are a fundamental shift in the way companies and directors should act and organize themselves.

• Consider and formulate the ideal profile and mandate of a CSRO as contemplated in King III, Integrated reporting

• Consider the future of Stakeholder Relations in the context of local and international trends and increasing stakeholder expectations.

• Compare best practice in terms of Stakeholder Relations, as the intended role matures and its impact becomes increasingly effective and measureable.

• Compare best practice in interactive strategic communication with stakeholders – who, why, how, what, where and when.

• Identify the needs and expectations of the stakeholders.  This in turn will add value creation to the business, stakeholders and investors.

• Improve Peer-to-Peer, Business-to-Business, Business-to-Government communication and collaboration.